Tania Hung named Director of Licensing and Ventures at Attachment

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Global entertainment marketing agency Attachment has appointed Tania Hung as Director of Licensing and Ventures. 

In this role Tania will be leading brand licensing and grow its ventures programs for existing clients and spotting opportunities for new brands and talent.

Working with CEO & Founder, Chris Elrin, Hung will be working across the two distinct but often combined areas of the business building out ventures and take a strategy-centric approach to new brand creation for global talent.

Tania Hung

Hung comes to Attachment from CAA Brand Management after five years with the company, most recently heading up the strategy and insights department. 

She has worked on strategies to create ancillary revenue streams in brand accretive categories for talent clients including Zendaya and David Beckham as well as working on entertainment and lifestyle brands F1, Netflix, and McLaren on licenced product and experience programs.

Post CAA Brand Management, she’s spent the past few months developing the consultation offering for LA-based venture capital fund Sandbox Studios Ventures, working with brands looking to onboard celebrities and will bring those relationships she’s recently developed with her, and is excited to be able to help clients gain access to a more extensive network and a more comprehensive service offering through the wider Attachment business.

Commenting on her new role, Hung said: “I am thrilled to bring my expertise in insights-led strategic brand development and partnerships to Attachment. The team has such a great network and I can’t wait to work in closer proximity with talent and brand partners to help them find new ways to engage with their audiences, build long-term value and open doors to greater commercial opportunities in new sectors and territories.”

Elrin said: “We’re so excited to welcome Tania to the team. She brings with her incredible knowledge and experience with her approach and 360 perspective on brand and market immersion which will help us to continue to further develop and grow our expertise and services across brand licensing and celebrity ventures at pace and at scale in 2023 and beyond.”