T. Rowe Price launches ‘relationships’ campaign by AML Group


Investment manager T. Rowe Price has launched a new campaign by AML Group, which shines a light on the value of long-term relationships.

T. Rowe Price is one of the largest active managers of US equities, and the firm’s ability to nurture and sustain deep long-term relationships with US companies is a key part of its ongoing success.

T. Rowe Price campaign

In its first creative campaign for T. Rowe Price, AML Group brings to life these lasting relationships by contrasting retro Polaroid-style film with today’s digital imagery, emphasising the firm’s unique combination of insight and experience and a focus on long term investment returns.

T.Rowe Price
Long-term goals: T. Rowe Price campaign by AML Group goes live.

Founded in 1937 and with $1.34 trillion in assets under management T. Rowe Price appointed AML Group, as its first EMEA-focused integrated creative agency, following a competitive pitch in June this year.

Based in London, AML Group is an award-winning creative agency working with global organisations in complex sectors delivering ‘simple ideas for a complicated world.

Targeting intermediaries in three countries – UK, Italy and Germany – the campaign includes print and digital executions featured in key finance media and activation across additional touchpoints.

Commenting on the campaign, Kenna Roberts, Head of Marketing Services, EMEA, T. Rowe Price, said: “AML Group has created a confident and accessible campaign. 

“It captures the essence of who we are as an organisation and the value we place on relationships to help us deliver for our clients”.