Sykes launches 2020 travel campaign with Media Agency Group


Media Agency Group and its client Sykes Holiday Cottages have launched a new national broadcast campaign to hit the post-Xmas viewers and drive bookings to its stunning collection of properties across the UK. The advert is pretty cool, too.

The campaign will hit screens on Boxing Day (26 Dec) and offers holiday makers from couples to families, groups to those with pets – the chance to book a breakaway for as little as £20.

Staycation growth

“UK staycations have become more popular over recent years, especially with the uncertainty surrounding overseas travel operators”, John Kehoe, ceo for Media Agency Group said.

“Sykes have an unrivalled collection of properties across the country from pet-friendly cottages and large holiday homes to cottages with hot tubs and this TV campaign will hit screens at a time when people are most likely to be considering their next break and the buy now, pay later is an enticing incentive especially after the expense of Christmas”.

James Shaw, chief marketing officer of Sykes Holiday Cottages, said: “The concept is all about showing how Sykes properties can help guests make memories with the people that matter most.

“We chose to film in North Wales so we could capture the sheer breadth of staycations on offer – whether that’s beach breaks, relaxing forest getaways or adrenaline-fuelled adventures.

“This year’s peaks advert is the most cinematic we’ve worked on and the campaign represents our biggest marketing investment to date.”

Sykes have a huge range of over 15,000 holiday cottages to rent across the UK and Ireland.

Each one of their listed holiday cottages has been personally inspected by a Sykes property expert and aims to help discover the wide range of experiences available across the UK.

Over recent years, more people have chosen to ‘holiday at home’ and in the latest Staycation Index report, compiled by Sykes, it highlighted that 66% of Brits took their holiday in the UK in 2018 – up from 56% in 2017.