SWR changes tracks handing advertising brief to St Luke’s

Mediashotz: SWR and St Luke's

SWR (South Western Railway) has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely.  

SWR handled the review with the AAR, and it involved a final stage three-way pitch including the incumbent, Engine.

SWR remit

St Luke’s remit for the rail operator will include development of a new brand creative platform and creation of all ATL communications, including commuter and leisure travel campaigns.

Neil Henderson, CEO of St Luke’s commented: “People’s attitudes to travel have been altered dramatically by Covid so this is a critical time for SWR as they upgrade their fleet and prepare for post-Covid living and working.  

“We are thrilled to be chosen as a partner by SWR as they face a truly unique challenge”.

Mediashotz_ SWR train interior
New look: SWR takes on St Luke’s as it prepares for post-pandemic commuter return.

Rich Denney, ECD, added: “As a long term commuter I am envious of SWR’s plans and investment for their commuters, and cannot wait for the team at St Luke’s to join them on the journey”.

Paul Bright, Head of Marketing at SWR said: “We were looking for an agency partner who understood our brand and could bring it to life amongst our customers and the communities we serve. 

St Luke’s strategic thinking and creativity really stood out to us, and we look forward to working with them going forward.

“We would also like to pay tribute to the team at Engine for helping us to deliver some fantastic campaigns over the past four years. We wish them the very best for the future”.