Swiss watch brand Hublot launches podcast series by Huge

Hublot Kylian Mbappe

Swiss watch brand Hublot and digital experience agency Huge have partnered to debut a brand new podcast series on the watchmaker’s website.

Hublot podcast

The Hublot Fusion Podcast premieres with French professional footballer Kylian Mbappé as the first guest and the podcast launch complements the limited release of the Big Bang e UEFA Euro 2020 connected watch piece, an enhanced version of the brand’s 2018 model, timed to the kick-off of UEFA EURO 2020.

The inaugural season of the podcast series includes 12 episodes featuring interviews with footballing legends, friends and ambassadors of Hublot, including Kylian Mbappé, Xherdan Shaqiri, Kevin Pietersen, Usain Bolt, Pelé.

Hublot’s podcast is hosted by French sports broadcast journalist Anne-Laure Bonnet.

The watchmaker enlisted Huge to develop the concept, structure and visual identity of the podcast. 

The concept is called “the values of victory” and identifies the 12 universal values of victory – solidarity, union, passion, commitment, inclusion, equality, friendship, justice, respect, fair play, tolerance and sharing – which underpins each guest interview in the series. 

The visual identity graphically explores sound waves as a mechanism to lay the foundation for what will become a long-term podcast platform for the Swiss watchmaking manufacturer.

“Hublot is universally known for pushing the boundaries and the brand wanted a new way to connect in a time when barriers made it hard for the world to be connected,” said Wayne Deakin, Executive Creative Director, EMEA, at Huge.

“This new podcast platform featuring these 12 legends sharing their love of football is a perfect fusion for the brand’s own values and passions.”

There are just 30 days to go before UEFA EURO 2020 kicks off, and fans around the world are eagerly awaiting the competition, which has been postponed for a year as a result of the pandemic. 

Hublot said it is enabling football fans to keep pace with the competition by wearing their very own virtual stadium on their wrist. 

It’s a story that started during the 2018 FIFA World Cup in Russia, with Hublot saying it is now back with an enhanced model, available in a limited-edition of 1,000 pieces.