Susan Kingston-Brown named CEO, UM International

Susan Kingston-Brown um london

IPG Mediabrands agency UM has announced the promotion of Susan Kingston-Brown to CEO for its International Client Services (ICS) division.

Reporting to Chris Skinner, UM President for EMEA, Kingston-Brown is responsible for coordinating global accounts across markets. 

Her remit is to ensure each is able to access the full spectrum of integrated media and marketing services – to cover data, analytics and strategy – across each region in which they operate.

Susan Kingston-Brown

Since joining UM as Chief Product Officer for EMEA in March 2019, Kingston-Brown had already fulfilled a key leadership role for the ICS team. 

This week’s promotion cements that position and will empower her to take UM’s ICS offering to the next level.

In the new role, Kingston-Brown is tasked with bringing international teams closer together to unite them in a shared business culture with agility at its core. 

Each will be working as an extension of the core London-based team, an approach that helps local teams join the dots between insight, activation and optimisation and to share best practice.

On her appointment, Kingston-Brown said: “With so many fascinating and ambitious multinational clients in the portfolio, I’m thrilled to take on this role. 

“I already have an exceptional team in place, and together we’re going to supercharge innovation and strategic excellence to drive business outcomes for our clients. I’m going to make 2022 a landmark year for our brands.”

Chris Skinner, UM President for EMEA, said: “This newly created role supports the continued fast growth of UN International, so we needed someone with a proven record.

“Susan ticks all the boxes, she is a force of nature. Her energy, passion and intricate knowledge of our product, combined with her relentless pursuit to be better partners to our clients, make her a hugely exciting leader for UM ICS.

“She is also a people-person, focused on bringing out the very best in her teams. I can’t think of a better person to take on a role that is so intrinsic to developing our client strategy.”

Prior to her first appointment at UM three years ago, Kingston-Brown held senior client-facing roles with Starcom for more than seven years. She begins her role with immediate effect.