Superunion names Mick McConnell as US CEO

Mick McConnell superunion

WPP global brand agency, Superunion, has appointed Mick McConnell as CEO, North America. 

McConnell will lead the New York-based team and oversee work on clients such as Bank of America, NASA, Move United and Michael J. Fox Foundation.

Mick McConnell

McConnell joins Superunion from the consultancy Lippincott, where he was Partner of Design. 

Originally trained as an architect, McConnell worked on large projects including the Yas Hotel in Abu Dhabi and held a number of senior roles in the architecture industry. 

He then moved into the world of design, becoming Executive Creative Director at digital agency R/GA, followed by Head of Creative, North America at Samsung (SEA) and Senior VP, Global Head of Innovation and Strategy at WeWork. 

At WeWork, McConnell helped develop the standards for physical space as well as the guidelines for how to market, sell and operate them. 

His work helped WeWork go from 1-2 openings per month to over 50 per month at peak.

Other brand-side roles include Global Head of Design at Chipotle, and Design Director, North America at Starbucks.

At Superunion North America, Mick will focus on building exemplary experiences for Superunion clients and its team and, as part of this, the New York office is currently being reimagined at 23 W 23rd as a collaboration clubhouse.

“Superunion is an amazing place full of great talent, great leadership and even better clients”, McConnell said. 

“I want to create amazing experiences for the Superunion team; to create a place where everyone wants to work. I want to create amazing results for our clients.

“Superunion needs to become a verb. I want to build teams that can solve any creative problem a brand may have. 

“We have such a strong team and network as part of WPP that there is really no limit to what we can do.”

Jim Prior, Global CEO of Superunion, said: “Superunion believes in using the power of creativity to revolutionise business and society for the better. 

“We’re delighted to have Mick join to lead our North America business and are excited by what lies ahead.”