SuperHeroes, the creative agency saving the world from boring advertising, today announced the launch of its new creator collective, LOIS.
The new offering will be dedicated to empowering visual storytellers and driven by the belief that brands should strive not just for visibility, but for cultural relevance.
SuperHeroes launches LOIS
LOIS, which will exist as an independent unit within the SuperHeroes universe, is built by creators, for creativity.
LOIS will curate, nurture, and co-create with artists who work in human-crafted visual disciplines: from cinematography and illustration to installations and analogue experimentation.
Led by Chief Growth Hero Elja Polak and Social Media Hero Jessica Däschner, LOIS targets brands and agencies aiming to authentically engage Gen Z and next-generation consumers.
Elja Polak, Chief Growth Hero, SuperHeroes, said: “LOIS is not just another influencer platform. It’s a bespoke offering with an indie soul, built for creators who care about concept, form, and substance over fast churn.
“Our work is rooted in earned-first brand thinking: the belief that brands should strive not just for visibility, but for cultural relevance.”
Following the successful launch of SuperHeroes’ digital art collective JIMMY, which specialises in AI & CGI driven creativity.
Informed by collaborations with brands like Polaroid, Hinge, and Lenovo Tablets, SuperHeroes’ new LOIS collective identifies the market split between AI/ digital and authentic, handcrafted content.
The aspiration is to connect the two ends of the spectrum: from the cutting edge of digital craft to the human side of visual storytelling.
The launch of LOIS is marked by inaugural work from its artists, featured in recent SuperHeroes’ campaigns, that spotlight the division’s focus on visual storytelling.
For Polaroid, photographer and content creator Lexi Brown produced a TikTok video review and carousel series and RJ Morra delivered a product video and carousel.
Illustrator Giulia Hartz showed on Instagram how easy it is to build a website with Framer and gave a Lenovo campaign a colourful, conceptual twist with an Instagram Reel and carousel.
Django Weisz Blanchetta, Chief Executive Hero and co-Founder of SuperHeroes, added: “In a world flooded with content, 90% of what we see sits in the uninspired middle – forgettable, templated, trend-chasing noise that rarely moves people.
“We focus on quality over quantity – creating content that earns attention in the short term and builds influence in the long term.
“Whether it’s a scroll-stopping visual or a layered narrative, LOIS is about co-creating work that’s not just seen, but felt.”