SumUp signs Hearts & Science as media agency partner


SumUp, the company behind one of the fastest-growing card payment devices in the UK, has appointed Hearts & Science UK as its media agency partner across the UK.

Hearts & Science is now working with the fintech on media buying across all ATL channels in the UK with the activity due to go live from 1st January 2022.


SumUp offers a wide range of card readers and contactless payment devices, helping to support entrepreneurs who are starting their own businesses or looking to scale up their operations.

Paula Gutierrez, Offline Media Lead at SumUp, said: “We wanted to start thinking beyond traditional B2B media and marketing. 

“We’ve started working with Hearts & Science to reframe our audience approach and drive greater awareness of the SumUp brand throughout 2022.

“The Hearts team gets what we’re trying to achieve. They are developing a media strategy that will help to amplify our new creative platform and get SumUp on the radar of business owners who need a simpler payment process, especially now that contactless payment has become the norm.”

Garrett O’Reilly, MD of Hearts & Science, added: “Hearts & Science UK is becoming the go-to agency for high growth, ambitious enabler brands. 

“We’ve already established trusted relationships with Audible, GoCompare and Ocado and we’re thrilled to be adding to that specialism with SumUp.

“SumUp is an incredibly exciting fintech business that has seen significant growth over the past two years and is set to keep expanding. 

“We’re keen to help the brand achieve its strategic objectives and take advantage of a market that is only going to get bigger.

“The recent increase in the UK’s contactless payment limit to £100 shows that more and more people are paying this way and that retailers need the best technology to support it.”