STV Productions has optioned the format for French entertainment show, The Secret Song, from Vivendi.
The show, originally created by DMLSTV, was launched in France, in primetime on TF1, where the network has commissioned five episodes so far.
Three episodes have already aired to strong ratings, Vivendi said, and the show has amassed a 33% market share.
Vivendi said the format has outperformed the channel’s biggest franchises (The Voice, The Voice Kids and Dancing with the Stars).
The Secret Song has seen an increase of 48% on the 25-49 age range and a whopping 63% increase on the younger 15-34 demographic, compared to TF1’s average, Vivendi said, citing Mediametrie.
What happens onstage?
In each show, singers, actors, TV hosts, athletes and comedians have to sit in the show’s iconic chair in the middle of the stage, in the dark, having absolutely no clue about what’s going to happen. They have no idea what they’re in for.
But then, the music starts playing, the lights go up, and the magic happens! What will their reaction be when they hear the first notes of a song that means a lot to them?
How will they feel when another artist that they know and love is there for an unexpected tribute? How will they react upon seeing loved ones performing on stage for the very first time?
“The Secret Song is such a powerful and emotional shiny floor that we are collaborating with the best producers in this genre in each country”, Matthieu Porte, EVP International and Development at Vivendi Entertainment, said.
“I can’t wait to see the most famous German and British celebrities being surprised in 2020.”
David Mortimer, Managing Director at STV Productions added: “We’re so excited to be partnering with Matthieu and the Vivendi team on The Secret Song.
“With its mix of jaw dropping musical performances and highly emotional storytelling, this show has the potential to be a huge hit in the UK.
“At STV Productions we’re always on the lookout for the next big entertainment event and I’m convinced British audiences are going to love The Secret Song. Bring on the surprises.”