Studio BLUP launches BLUP50 collective of creators


Studio BLUP has announced the BLUP50, its inaugural, handpicked collective of the most inspiring creators from across the creative industries.

The creators live and breathe the ‘new culture’, providing unmatched insights to brands on creative and products, the firm said.


The BLUP50 celebrates both established and up and coming talent. It identifies the creators who are bringing something new and exciting to their respective industries, whether that’s fashion, photography, music, gaming and lifestyle or anything in between.

Sneaker Designer and Maker Helen Kirkum, DJ Nic Fanciulli, Rinse FM DJ Jyoty, TikTok creator Nashwa Stitou and artist Kelly Anna are just some of the talent recognised.

The BLUP50 creators will be among the first to know about exclusive BLUP product drops and will have the opportunity to collaborate with Studio BLUP on products too.

In turn, brands that work with Studio BLUP now gain access to the exclusive pool of talent making up the BLUP50, which represents the new culture.

The creative studio is also set to launch a partnership with three universities to offer Visual Communications and Design degree students the opportunity to directly collaborate with Studio BLUP. BLUP50 2022 will open up a number of spots for standout students and rising stars.

The full list is now available on The BLUP, the agency’s own media platform, with talent features to follow throughout the year.

“Our ethos is to connect brands to the new culture”, said Laura Lane, Chief Marketing Officer, Studio BLUP.

“With our exclusive BLUP50 network, we can strengthen this proposition for brands that want to understand and appeal to a young creative demographic through our closed list of the most authentic new talent out there. 

“The BLUP50 isn’t about Instagram follower counts. We have chosen the creators based on their creativity, their demonstration of leading change and influencing cultural trends within their categories,” 

“We’re offering BLUP50 members an extensive and global platform to showcase the things that matter to them through support and features on our socials, media hub, and BLUP X events, as well as opportunities to directly collaborate on and influence our creative client campaigns”.