Stink Studios celebrates Caribbean-British stories of London for new Tate show

Caribbean-british stories - KingslandHighStreet-9

Stink Studios has created a campaign for Life Between Islands, an exhibition at Tate Britain of Caribbean-British art featuring the work of over 40 artists. 

The campaign takes the exhibition beyond the gallery walls and into the heart of London’s Caribbean-British communities.

Caribbean-British connections

To celebrate the show, the creative advertising and digital experience company, invited artists, community leaders and colleagues from Tate’s staff network for Black, Asian and Minority Ethnic employees, to share their stories about the places and spaces across London that mean the most to them.

Inspired by English Heritage’s Blue Plaque scheme, each story is told through a billboard, pasted-up poster, or floor vinyl sticker – featuring exclusive anecdotes from each contributor, in the places and spaces (such as clubs, bookshops, and community centres) where they happened.

Featuring in the campaign are never-before-heard recollections of Saturday school at Macbeth Centre by artist and filmmaker Sir Steve McQueen CBE, memories of Alexandra Palace Park by artist Ingrid Pollard and reminiscences of Stuart Hall Library – iniva by artist and designer Grace Wales Bonner.

The campaign, which launches today (25 February), aims to take Tate Britain’s celebration of Caribbean-British culture out of the gallery and into the places and spaces most cherished by locals. 

It will run across Out Of Home and non-traditional media.

Stink Studios was appointed as the strategic and creative agency for Tate in 2019, with a brief to provide strategic, creative, digital, content and production capabilities.

Stink Studios Creative Director Justin Mulcahy said: “We’re thrilled to have made this work with our friends at Tate. 

“It’s been a long couple of years since we won the pitch to be their strategic and creative agency in 2019, but this campaign has been worth the wait! 

“Being able to celebrate London’s rich Caribbean-British culture was an incredible opportunity. It’s an ambitious project, for sure, and we thoroughly enjoyed working closely with Tate to get it just right.”

Abi Laughton, Interim Head of Campaigns, at Tate, said: “In the time we’ve been working with Stink Studios, they’ve constantly challenged us to think in new and untraditional ways and this campaign is no exception. 

“We’re delighted that this free activation, reaching across every corner of London, enables us to share this brilliant exhibition and the artists and stories within it, to an even wider audience”

The exhibition is running at Tate Britain in Millbank, London until 3 April.

Look out for stories in your neighbourhood. You can find all locations on Google Maps.