STIK designed campaign to help London youth launches on Piccadilly Lights

stik ywf

Street artist STIK has unveiled a new artwork entitled We Are Together on London’s iconic Piccadilly Lights.

The work, which is on the largest screen in Europe, is part of Young Westminster Foundation’s (YWF)’s new flagship campaign to support young people during the coronavirus pandemic.

STIK message

The ‘We Are Together’ message is displayed against the backdrop of Piccadilly Lights; which is both a neighbourhood hangout and iconic global landmark.

STIK’s figures rotate around the famous curved screen portraying young people living in the heart of London; holding hands as a beacon of hope and connectedness with the rest of the world.

There is a hidden need in Westminster, the YWF said. One in three young people grow up in poverty in the borough and thousands have no access to the internet. This means they miss out on education, youth services and staying in touch with family and friends.

The campaign hopes to raise much needed funds to help young people get online, stay connected and access support during the coronavirus crisis.

Posterscope campaign

The Piccadilly Lights is owned by Landsec and operated by Ocean Outdoor who donated the space to the charity.

The campaign was planned and executed by out of home specialist Posterscope and Liveposter.

“It’s brilliant to see London’s iconic Piccadilly Lights acting as a local noticeboard during this crisis, right in the heart of Westminster”, Philip Barron, CEO of YWF, said.

“We hope this campaign reassures young people that support is available from local youth workers and youth organisations.

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Young message: Artist STIK creates strong image for Posterscope YWF campaign.

“As a small charity based just around the corner from the Piccadilly Lights, we are grateful to all who have helped make this happen, including STIK, Ocean Outdoor Posterscope, Liveposter and Total Media.

“I would also like to extend a huge thank you to all youth workers working tirelessly to support and inspire young people in Westminster and across the UK’.

Vital role of out-of-home boards

Phil Hall, joint managing director at Ocean Outdoor, added: “Out of home has always provided a great canvas for exceptional creativity, so where better to debut STIK’s digital artwork than London’s famous Piccadilly Lights.

“Out of home continues to play an important role in our communities despite the challenges brought about by Coronavirus, and it’s rewarding to be able to use screens like the Piccadilly Lights to support good causes such as the Young Westminster Foundation campaign.”

YWF is a cross-sector partnership of member and partner organisations. Their shared vision is for young people in the borough of Westminster, London, to grow up healthy, safe and happy; with the best opportunities for brighter futures.

YWF’s 100 members range from large youth clubs to smaller grass roots organisations; all driven by their passion to provide support services that give life changing support to Westminster’s young people.

Donations to the YWF We Are Together campaign can be made at www.ywfoundation.com/donatenow

Support  for young people In Westminster is available from local youth organisations and you can visit www.ywfoundation.com/help to find out more.