Stars in new doc from Lipton and Peace One Day

lipton peace one day - Nile Rodgers, Emeli Sande

Global tea brand Lipton and Peace One Day are continuing their partnership through the creation of a powerful and inspiring documentary featuring iconic music artists including Nile Rodgers, Eve and Craig David.

They appear in conversation about the power of music to bring people from diverse backgrounds and life experiences together.

Lipton an Peace One Day

Lipton advocates that having a few minutes of quality connections every day to help people feel happier. 

It also believes that through connections, we foster understanding and empathy. 

Following 12 months in which the role of racial injustice in pulling people apart has been made all too clear, Lipton is now using its platform to create a compelling film about the historic role music has played in creating connections and fighting prejudice for their partnership with Peace One Day, a United Nations Human Rights Office affiliated charity.

The seventeen-minute short-form film takes viewers on a journey through six decades of music and features archive footage and never-before-seen clips, exclusively cleared for ‘Together We Hear’. 

The heart of the film is three conversations between six amazing artists all of whom gave their time and support through voluntary participation. 

Each conversation features a pair of musicians reflecting on their experiences of prejudice as well as the unexpected connections they share.

Stars on film

Music legend Nile Rogers and award-winning Scottish singer Emeli Sandé connect over finding their identities through music – Nile as a groundbreaking artist and producer in a white-dominated industry, Emeli as one of the only black women in her hometown growing up.

British garage artist Craig David and dancehall pop artist Alicai Harley, connect over their love of Notting Hill Carnival and the cultural significance it played as artists of Jamaican heritage in the UK.

And Iconic hip-hop star Eve and upcoming British rapper Ms Banks connect over the challenge of being Black women in the music industry.

The film is a continuation of  Lipton’s long-term purposeful partnership with Peace One Day, following their 2020 ‘Make Tea Time, Peace Time’ campaign highlighting how peace flourishes when people connect.

“Together We Hear” was conceived and created by creative-content agency Redwood BBDO and represents the first output from Redwood Studios, a specialist branded programming unit, designed to deliver broadcast quality long-form films for brands.

The documentary is supported by Time Out and premiered in full exclusively across Time Out’s editorial channels from 4 June, with short clips trailing on Lipton, Peace One Day and Time Out social channels.

Louize Khan, Senior Global Brand Director at Lipton, said: “We are excited about the journey we are on since last year with our partners Peace One Day. 

“At Lipton, we want to facilitate opportunities for our consumers to connect…to fight for a few moments of real connection, and fight against a world that’s pulling us apart.

“Together We Hear showcases that a few moments of quality connection can be enabled through music despite social polarisation and prejudice.

“The more we connect, even if for a few minutes, the more understanding and peace prevail.”

Ben Padfield, Managing Director Redwood Studios, said: “This was a very exciting project for Redwood Studios working closely with Lipton, along with Peace One Day and Time Out to produce something authentic and meaningful. 

“We wanted to find iconic voices who could really embrace the sentiment of what Peace One Day and its anti-racism stance is driving, and offer them a platform to share their own incredible and important experiences with humility and pride. 

“It was incredible to work with musicians with such rich experience to share, and show the true connective power that music enables.”