Star names Scott Tieman Global Head of AdTech & MarTech


Star, the global consulting firm, has named Scott Tieman as the Global Head of AdTech & MarTech.

Joining from Accenture Song, where he served as Managing Director of Media, Marketing and Content Operations, Tieman will be tasked with strengthening Star’s partnerships with key agency networks and bringing AI-driven marketing transformation and platform solutions to market.

Scott Tieman

Tieman brings two decades of experience in marketing and media to Star. During his tenure at Accenture Song in San Francisco, Tieman managed a $300m marketing services client portfolio, doubled his team size and significantly grew sales through strategic partnerships and innovative business strategies.

In his new role, Tieman will be based in Silicon Valley and report directly to Star’s CEO and co-founder Michael Schreibmann.

“Agency networks are rapidly incorporating robust platform solutions to deliver interconnected growth and transformative customer experiences to brands,” said Schreibmann.

“Scott’s deep industry knowledge and keen understanding of evolving client needs ideally position him to not only strengthen our existing relationships with global networks, but also to integrate more AI-driven solutions and scalable tech stack into their value chains.”

Tieman added: “I’m thrilled to join Star and introduce more innovative and interconnected solutions for agencies, as well as adtech and martech companies.

“With our engineering and design expertise, we aim to drive incremental value and impact, while elevating creativity and craftsmanship for our clients.

“This approach will ensure they remain competitive and distinctive in today’s rapidly evolving marketing landscape.”

Before Accenture, Tieman managed digital strategy and client services at Red Bricks Media. His career is distinguished by his ability to seamlessly integrate strategic vision with practical execution in the digital marketing space.

Tieman holds an MBA from the Haas School of Business at the University of California.

The announcement follows the launch of Star’s 10Forward – a future-gazing framework and trend report envisaging a series of scenarios shaped by the interplay of technology, society and business.

The objective is provide businesses with the foresight and insights to develop strategies confronting these promising yet uncertain futures.