Stanley Black and Decker appoints Jellyfish as digital partner


Tools and households products firm Stanley Black and Decker has awarded marketing performance company, Jellyfish, its digital media activity across thirteen countries in EMEA.

Stanley Black and Decker

A global leader in industrial solutions well-known for its tools that have become household names as well as job site essentials, the partnership between Stanley Black and Decker and Jellyfish started two years ago when the regional digital marketing business secured its retail media activity, including Amazon search and display advertising.

This new remit broadens the scope across the full digital media activity and will leverage Jellyfish’s vast retail and commerce expertise to drive performance for the different brands under Stanley Black and Decker.

The work will be led by Sally Husseini, Account Director, and Belén de Mingo, Client Partner, alongside a broad team of platform experts.

In a statement, Stanley Black and Decker Digital Marketing Director, Majo Martinez, said: “We are excited to announce a significant leap forward in our brand’s growth and outreach strategy for DEWALT and STANLEY.

“As part of our commitment to staying at the forefront of the digital landscape, we have decided to invest more resources in digital marketing and online presence.

“Embracing this dynamic shift, we aim to leverage the vast opportunities offered by the digital realm to better connect with our valued customers and reach new audiences across the EMEA ANZ region.

“We’re thrilled to be expanding our work with Jellyfish to take Stanley Black and Decker’s brands to the next level to drive performance marketing.

“We have been continually impressed with their achievements and expertise across retail media, so the natural progression was to achieve the same results across all our digital media activity.

“I’m confident that together we can drive more effectively digital transformation and achieve great results for our core brands.

“With this strategic move, we are confident that we will continue to shape the industry and deliver innovative solutions that exceed expectations.”

Meanwhile, Tommaso Pietrarelli, Senior Growth Director at Jellyfish said, “We’re delighted to be strengthening our partnership with Stanley Black and Decker.

“Over the last two years, we have achieved great things and I am excited to achieve even more together in the next part of this journey.”

The EMEA countries covered by the brief are:  Spain, Italy, UK, France, Germany, Czech Republic, Poland, Denmark, Sweden, Hungary, The Netherlands, Middle East and Belgium.