Stagwell, the challenger marcoms network built to transform marketing, today announced the acquisition of Netherlands-based Brand New Galaxy, a leading provider of scaled commerce and marketplace solutions for 150+ global brands and 500+ e-retailers worldwide.
With 600 experts across Europe, MENA, and the United States, BNG adds deep, digital-first specialisation in connected commerce solutions, scaling Stagwell’s broad e-commerce capabilities to service more complex global clients.
Stagwell buys BNG
BNG has served as a partner of Stagwell via its Global Affiliate Program since 2021 and is the first acquisition the latter has made of one of its affiliates.
“We are pleased to welcome Brand New Galaxy to the Stagwell platform, expanding the reach of our global e-commerce offerings”, said Mark Penn, Chairman and CEO, Stagwell.
“Their state-of-the-art e-commerce and digital transformation technology is another reason clients are choosing Stagwell over traditional holding companies”.
BNG will join the Stagwell Media Network, a global community of leading omni-channel agencies that collaborate to deliver future-facing solutions driven by digital, data, technology, and media expertise.
In addition to complementing Stagwell’s data-led digital transformation capabilities, BNG offers a range of tailored solutions for accelerating end-to-end multi-market commerce, based on international insights that translate into local market opportunities.
“It is incredibly exciting to welcome Brand New Galaxy and their leadership teams to Stagwell Media Network,” said James Townsend, Global Chief Executive Officer of Stagwell Media Network and its global media agency, Assembly.
“Their deep and extensive expertise in all things connected commerce sits in perfect complement to our growing portfolio of omni-channel media agencies.
“The addition of BNG is the natural and front-footed next step for our network to further empower the modern marketeer with more cohesive and integrated solutions across the marketing services spectrum.”
Stagwell Media Network
As part of Stagwell Media Network, Brand New Galaxy will continue to go to market under the BNG brand as well as collaborate with other members of the Stagwell Media Network.
Piotr Morkowski, CEO of Brand New Galaxy Holding said: “BNG was born as an ecommerce-native business and over the last five years of incredible growth, we have built a set of unique, world-class capabilities to support our global clients across the entire path to purchase.
“Building a global business of 600 experts in less than five years is no small achievement, but we are hungry to do much more.
“Joining forces with Stagwell Media Network at this stage in our journey as part of an integrated go-to-market approach is the best way for us to grow even faster and deliver on our ambitions.”
Stagwell Media Network is now home to more than 3,500 experts distributed globally across more than 20 countries and 40 offices, managing close to $5 billion in media.
The Network offers omni-channel media, led by data and digital expertise that challenges the antiquated media models of legacy advertising giants.
The BNG acquisition follows the January 2022 acquisition of Goodstuff Communications, one of the United Kingdom’s leading independent media agencies, supporting Stagwell’s scale and global footprint with local activation.
The terms of the deal were not disclosed.