St Luke’s names Elly Fenlon as new Planning Director


St Luke’s, the independent creative agency, has appointed award-winning strategist Elly Fenlon as Planning Director to strengthen its strategy team.

Fenlon has made her name as a brand planner who is passionate about creating work which moves audiences while solving client problems, and for her commitment to improving the representation of marginalised groups in the media.

In her new role, she reports to Dan Hulse, St Luke’s Chief Strategy Officer, and will lead strategy across Heathrow and KP Snacks accounts initially.

Elly Fenlon

Fenlon joins from Leo Burnett where she was a Senior Planner. Among her achievements in that role were leading the rollout of the winning pitch work for TUI across Europe which resulted in TUI’s “Live Happy” brand repositioning; and strategic development on numerous McDonald’s campaigns, including “Big Flavour Wraps”.

Before joining Leo Burnett, Fenlon was Senior Strategist at AMV BBDO, working on campaigns including Snickers “You’re Not You When You’re Hungry”, which won Gold at the APG Creative Strategy Awards and Best Multi-Market at the IPA Effectiveness Awards.

She also worked on “Theo’s Dog” for Maltesers, which made headlines as the first fully BSL-signed ad on British television, receiving a Bronze at the APG Creative Awards and multiple Marketing Society awards. She also spent three months at BBDO Shanghai, as part of an in-house skills exchange programme.

Dan Hulse, Chief Strategy Officer, St. Luke’s, said: “Elly’s got a proven record of helping brands change the conversation, so we’ve had our eye on her for a while.

“We’re delighted to have her on our growing team”.

Commenting on her appointment, Fenlon said: “I’m really excited to start a new chapter with the wonderful team at St Luke’s, famed for their incredible agency culture combined with inspiring and effective brand solutions.

“I can’t wait to get going and add to that body of fantastic creative.”

St Luke’s achieved IPA CPD Platinum accreditation for its exceptional professional development programmes; it was awarded Campaign Best Places to work winner for the last five years in succession; and was shortlisted in Campaign’s Global and UK AOY awards this year.