St Luke’s hires Flora Proudlock as Strategy Director


St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado.

She will report to Chief Strategy Officer at St Luke’s, Dan Hulse.

Flora Proudlock

Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content arm, as well as Strategy Director across Pets at Home, Wella Professionals, Argos, NatWest and British Gas.

During her time there, her achievements included launching two new fintech brands for NatWest, creating a multi-award-winning interactive Christmas ad for Argos and being part of the Cannes Lions-winning “80 Days of Argos” campaign team, launching new brand platforms for Wella Professionals, Pets at Home, Hive, iD Mobile and Coutts, and winning a pitch for Google Pixel.

Prior to The&Partnership, Proudlock was Strategy Director at Karmarama where she led strategy for clients including The British Army, paving the way for its IPA Effectiveness Gold award, Onken, Costa Coffee and Air New Zealand.

She has also previously worked at Frukt, Jam (now DF London), Cake (now Havas Play), and BBH.

Dan Hulse, Chief Strategy Officer at St Luke’s, said: “We have been adding talent at every level of the strategy team, and Flo is no exception.

“She’s got an incredible record of helping brands raise their game, strategically, creatively and particularly in digital content”.

Commenting on her appointment, Proudlock said: “St Luke’s people, passion and creative ambition blew me away.

“I’m delighted to join the team, and excited to use my skills in brand building, creative platform development and digital content to bolster our creative output.”