Sports adtech firm Supponor opens Barcelona bureau

Supponor, a virtual advertising technology and solutions in live broadcast sports provider, has opened a new office in Barcelona, Spain.

The announcement follows several positive announcements for the sport industry in the past couple of weeks; including the announcement of LaLiga resuming on 11 June.

Barcelona office

The company chose Barcelona as a strategic location. It will reinforce its commitment to continuing innovation and expansion of its sixth season of commercial deployment in LaLiga.

The opening of the new office follows the recent long-term deployment agreement with FC Barcelona. This was followed by the multi-year renewal with Mediapro to continue deploying Supponor’s virtual adtech in LaLiga and elsewhere.

Supponor’s innovative virtual advertising solutions are delivered using certified perimeter LED systems from TGI; and operated by Mediapro as the exclusive production partner for LaLiga.

Matches played by FC Barcelona, Atletico Madrid, Real Madrid, and RCD Espanyol de Barcelona already deliver multi-feed virtual LED perimeter and virtual camera carpet solutions to more than 25% of all top flight LaLiga matches each season with further growth planned.

“The Barcelona office demonstrates our commitment to our clients and partners in Spain”, said James B Gambrell, CEO of Supponor.

COVID uncertainty

“Despite the uncertainty caused by COVID-19, Supponor continues to invest to support growth in the Spanish market; to support further European expansion and as the foundation for our larger growth ambitions in the Spanish speaking world.

The new office will be headed up by Casper Siewertsen who will oversee commercial activities with strategic account partners, and Ben Arnold, who will provide local support for continued product & solution development.

Siewertsen joins Supponor after 5-years at FC Barcelona; where he worked as part of the Business Intelligence on the development of the commercial offering of virtual advertising.

Arnold returns to Supponor after many years working for Mediapro on the initial development and deployment of Supponor’s virtual advertising operations in Spain.

Casper Siewertsen commented: “The importance of Supponor’s successful commercial deployment in Spain with Mediapro, its long term broadcast production and rights partner, along with FC Barcelona, underpins LaLiga’s importance as a global reference for innovation in virtual advertising and Supponor’s proven technology leadership with key industry players in Europe and around the world.”