Sport UNLIMITED, the fully integrated sports marketing agency and part of UK conversion agency, UNLIMITED, has been appointed by Clipper Ventures to design and build the new website for Clipper Round the World Yacht Race, following a competitive pitch.
Spanning over 40,000 nautical miles, the event takes non-professional sailors on a challenging journey around the globe.
Clipper Round the World
The Sport UNLIMITED team will design and develop a new website for Clipper Ventures, to launch in 2024, aimed at driving engagement from fans, Race Crew and their families, as well as commercial partners.
The new site will bring diverse stories of race preparation and participation to life.
Won through a pitch process, the adventure company was impressed with Sport UNLIMITED’s expertise in the sporting industry combined with their wider digital and marketing proposition.
The win continues to build upon a year of growth for Sport UNLIMITED in 2023.
Sport UNLIMITED will draw on insights from UNLIMITED’s Human Understanding Lab (a team of 120 data scientists, behavioural scientists, researchers, and neuroscientists) to inform the work.
The Human Understanding Lab will allow the team a deeper understanding of the target and how the new website could provide a key role in growing the audience, while ensuring brand partners are always key part of the experience.
Andy Walton, Group Account Director at Sport UNLIMITED, said: “This is a brilliant win for our team – not only does it give us the opportunity to showcase stories from a once in a lifetime experience, it also allows us to draw on our rich seam of audience insights.
“We’re excited about bringing this powerful experience to life for people across the globe.
“The mix of sports and discipline expertise is a real sweet spot for Sport UNLIMITED, and this a good example of how our unique proposition is resonating within the market.”
Katharine Schäfli, Head of Marketing at Clipper Ventures, said: “The growth of the adventure sports sector is an exciting time for us; Adventure is at the heart of all our brands and the Clipper Race is the most heroic because it offers an epic challenge normally only faced by the sport’s professionals.
“We are looking forward to working with Sport UNLIMITED who demonstrated how its expertise can address our goals.
“We believe that the agency will bring to life the thrill of ocean racing and the courage our crew have to take on such a life-changing experience.”
Sport UNLIMITED has been nominated for a 2023 DMA Award for its England Rugby ‘Beyond the 80’ work as part of its ‘Play Together Stay Together’ campaign.