Specsavers launches Canadian campaign directed by PRETTYBIRD

Specsavers has launched its first integrated marketing campaign in Canada, with a 45-second spot created by Specsavers’ UK-based in-house team, with production company PRETTYBIRD UK and director Matt Piedmont. The campaign for the global optometrist-owned and -led business, is titled ‘That’s Specsavers Love’, and aims to charm Canadians with the brand’s signature wit while emphasising … Continue reading Specsavers launches Canadian campaign directed by PRETTYBIRD