As brands jump on the cultural wave around the Oasis reunion tour, Specsavers has rolled out two tongue-in-cheek activations that bring its iconic humour and health message to fans spanning generations, from nostalgic Britpop originals to indie-loving newcomers.
Specsavers’ Oasis moment
Since the out of home (OOH) billboard at Wembley went live on Saturday its also been shared by Oasis themselves on Instagram!
Hearing activation – Manchester 18 July
To promote its national audiology campaign The Whole Conversation, Specsavers hit the streets of Manchester during the Oasis Heaton Park gigs.
Partnering with local creator Jack Wood, the brand launched a playful “hear-tch-hiking” stunt which mapped the best spots around the city where people could hear the concert without a ticket (if your hearing’s sharp enough).
Sight activation – Wembley (Live 26/30 July and 2/3 August)
This weekend, the brand moved south with a sight-focused OOH moment outside Wembley Stadium. The creative, live from Friday at Wembley Park tube, riffs on Britpop rivalry with tongue in cheek headline:
“The original Blur rival”
After Damon Albarn recently admitted that Oasis won the Britpop battle, the activation reminds fans and 90s purists that Specsavers was fixing blurred vision long before the cultural clash of guitars and fringe cuts.
Simone Roberts, Marketing Communications Lead at Specsavers, said: “Tapping into moments of cultural significance helps us bring our brand message to life in a way that is fun, relevant and memorable.
“The Oasis reunion is more than just a music moment it’s a nostalgic cultural milestone, and our activations aim to connect with fans through humour by leveraging our distinctive tone of voice, while reminding them that clear sight and sound never go out of style.”