Specsavers expands senior marketing team with new directors


Specsavers has bolstered its senior team with two significant hires across marketing, as Lisa Lomax joins as Marketing Director, UK Optics, and Philippa Middleton, who joins as Director of Growth Opportunities.

As Marketing Director UK, ROI & Spain, Lomax (left, main pic) will lead the strategy and field marketing teams across optics and domiciliary, working cross functionally with the wider marketing and UK leadership teams to drive continued growth for Specsavers.

Specsavers boosts marketing team  

Lomax was previously VP Global Brand Strategy, Creative and Marketing at Weight Watchers, where she was responsible for leading global brand, creative, content and marketing strategy across global markets, from consumer insight to creative ideation through to in market implementation across all consumer touchpoints and channels.

Prior to Weight Watchers, Lomax worked at Tesco for 10 years, most recently as Head of Brand Transformation – General Merchandise.

In her new role as Director of Growth Opportunities, Middleton (right, main pic) will lead the development and delivery of the strategic thinking on Specsavers’ customer proposition across the UK and ROI.

Middleton was formerly Global Director – Customer Marketing (Acquisition & Retention) at The Body Shop, where she delivered Customer, Digital and Brand Marketing Strategy across UK, EMEA, NA and APAC.

Prior to this she was Head of Customer Marketing at Charles Tyrwhitt Shirts, where she was responsible for the growth of the customer base and delivery of the customer sales target and P&L.

Lomax said: “Specsavers is an incredible business and a brand that I’ve admired for a long time.

“Our core purpose is to change lives through better sight and hearing, and I’m thrilled to be part of the marketing team that will develop future brand and marketing initiatives to continue delivering on this promise.”

Middleton commenting on her appointment, said: “It is an honour to work for a brand that has such a clear and important purpose.

“I’m very excited to be able to help Specsavers continue to put the customer and their needs at the heart of the business’ planning.”

Neil Hollins, UK Board Trading Director, Specsavers, said: “We are delighted to welcome Lisa and Philippa to Specsavers, who join at an exciting time for the business as it continues its growth trajectory into 2024.

“Their exceptional marketing experience across consumer and retail brands will be invaluable in helping to drive activity to ensure that Specsavers remains the leading brand within the UK and ROI.”