Specsavers adds hilarious home visits idents to Countdown sponsorship


Eyewear brand Specsavers has launched the second phase of its sponsorship deal with Channel 4’s Countdown, shining a light on its home visits service.

Specsavers’ home visits ads

The new idents follow the success of its Audiology idents, which launched in January as the first phase of the two-year sponsorship deal, brokered by Manning Gottleib OMG.

The new idents will run for the next three months, before running in equal rotation with the Audiology idents from September.

The Home Visits idents feature Specsavers’ domiciliary service which offers eye tests to people who have mobility issues.

In each of the 30 different idents, you see a customer taking an eye test at home with the optician asking them what they can see on the letter chart.

In a humorous nod to Countdown and with the wit you’d expect from Specsavers instead of reading out the letters, the customers spot whole words they’ve created out of the letters.

Through its lifeline home visits service, Specsavers offers free comprehensive eye tests at home and in care homes to anyone who is eligible for an NHS eye test, and who cannot leave their house unaccompanied due to a physical or mental illness.

Victoria Clarke, Specsavers’ Marketing Services Director, said: “Following the success of our Audiology idents, we are delighted to launch the Home Visits idents for Countdown, continuing our sponsorship of the much-loved show.

“In true Specsavers style, the creatives bring a light-hearted and humorous approach to the sponsorship, quite literally bringing the TV show into people’s homes and illustrating their love of Countdown.”

Richard James, Creative Director at The Agency, Specsavers, said: “Our Home Visits service is very important to us and the link with Countdown felt like a great opportunity to produce some witty, relevant creative that works seamlessly with the programme.

“The whole team is incredibly proud of what’s been achieved – I’m sure they’ll raise a smile amongst the Countdown audience as they try to untangle another conundrum.”