Spain’s Vocento partners with Smart to optimise digital advertising

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Spanish multimedia group, Vocento, and independent adtech platform, Smart, have announced an agreement to work together to deliver the best technology solutions to the advertising market. 

The aim is to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. 

Vocento

Vocento has chosen Smart’s full-stack ad monetisation offering – including their feature rich adserver and natively integrated SSP – to best monetise its ad inventory and to deliver direct and programmatic ad campaigns across all web and in-app channels and formats.

This partnership between Vocento and independent adtech platform Smart will improve the transparency of advertising and increase fair competition between the different players on the demand side of the digital advertising market, the firm said. 

In the coming months, the two companies will work together to validate their integration processes and business cases.

Ingrid Couasnon, EVP EMEA at Smart, said: “We’re very happy to have earned Vocento’s trust and to offer them an independent alternative to the existing market offerings. 

“In a more mature, fragmented and controlled market, our aim at Smart is not only to provide premium publishers with the most efficient and innovative monetisation solutions, but also to allow them to take back control over their inventory and data assets.“