South African agency Clockwork launches in the UK

clockwork UK

Award-winning South African agency Clockwork, has been launched in the UK led by two former advertising heads from ENGINE and Wunderman Thompson.

Richard Dutton, a former senior manager from ENGINE, is Managing Director and Founder of the UK division and Marcus Reynolds, a former Wunderman Thompson Head of Strategy, is the new agency’s Chief Strategy Officer and also a Founder. 

This is the first expansion for the Cannes Lions award-winning agency since being founded in 2010 in South Africa. 

Clockwork UK

The UK agency’s model has been built to meet the needs of clients with Reckitt Benckiser and Xbox already on board. 

Clockwork UK is a creative agency that helps accelerate digital and social expertise for forward thinking brands in social, content and commerce. 

The agency’s offering focuses on four capabilities; content and ideas, connected ecosystems, influencer identification and engagement and data insight and measurement.

Clockwork UK offers brand expertise on demand, delivery of fast and effective work and maximisation of brand budgets, the firm said.

The UK team comprises of a nimble, highly experienced core team in the UK who run the accounts day-to-day, working in collaboration with an “ecosystem of 120 best-in-class specialists in South Africa”.

Clockwork UK - press - final
‘Best-in-class’: Clockwork UK will have the support of its south African team.

Dutton has previously held senior roles at Engine, Leo Burnett and Arc Worldwide as well as being a former DMA Board member. 

Reynolds has created Cannes Lions and DMA Grand Prix award winning work. Former roles include positions at Wunderman Thompson, Fallon, AKQA and Publicis as well as client-side at British Airways. 

Dutton and Reynolds will lead the UK business with the original Clockwork founders Tom Manners and Nic Simmonds.

“Seismic disruption” of UK market

“The UK agency landscape is undergoing a seismic and timely disruption”, Dutton said. 

“Clockwork offers a fresh and honest approach to delivering work that meets client’s needs of being effective, efficient and delivering value for money. 

“Tom and Nic have grown an incredibly talented agency over the past eleven years and we’re looking forward to replicating this success in the UK.”

Manners, co-CEO and co-Founder at Clockwork added: “We are experiencing an acceleration in evolving business models and working patterns for businesses and brands.

“Clockwork is uniquely placed to deliver insightful, impactful and effective work that help brands progress their marketing practice at speed. 

“The UK is a prime location for growth due to its talent, geographical location and world class creativity, making it the perfect choice for Clockwork’s second office.”

Manners and Simmonds are two ex-journalists, have won over 40 awards in the last two years including Cannes Lions and Agency Of The Year accolades. 

Clients include Netflix, Standard Bank, Microsoft and Emirates.