Sophie Muller directs new film noir for Alexander McQueen accessories

Jewelled Satchel by sophie muller

PRETTYBIRD Director Sophie Muller has directed an atmospheric new film called ‘Lucia: The Jewelled Satchel’ for fashion brand Alexander McQueen. 

Sophie Muller

The award-winning filmmaker recently directed ‘Storm Chasing’, a short film inspired by the Alexander McQueen Spring/ Summer 2022 collection, created in collaboration with McQueen’s creative director Sarah Burton.

In the new ‘Jewelled Satchel’ film the bag in the title is carried by musician Lucia Fairfull, a friend and regular collaborator of the fashion house.

The near 12 minute piece starts off in a sort of haunting film noir mode, before broadening out into a semi-psychadelic midsection.

A piercing musical soundtrack adds to the tension of the film, which features the brand’s accessories, and in particular its bejewelled handbag, or satchel. 

The short film’s ‘noir aesthetic’ was captured in Fairfull’s hometown of Glasgow and locations include The Barrowland Ballroom. 

Fairfull is filmed performing with her band, Lucia and the Best Boys. Throughout, she carries the shiny black embossed croc iteration of the Jewelled Satchel, which features its silver metal four-ring closure and iconic, crystal-studded skull. 

‘The Jewelled Satchel’ was produced by PRETTYBIRD with Executive Producer Juliette Larthe and Producer Benji Landman.

Some may find the soundtrack a bit of a hard listen, but it goes perfectly with the strange and retro, almost Twilight Zone, aura of the film.

It is an exciting new campaign which is set to continue throughout this year and next.