Snapchat launches new AR Lenses for Women’s World Cup


Snapchatters around the world are being invited to support their national World Cup team with new augmented reality or AR Lenses, including a FIFA Fancestry quiz Lens and a new immersive AR experience built just for the US Women’s National Team (USWNT).

Global AR Lenses will be available throughout the tournament for fans to show off their country pride, celebrate and express themselves throughout the tournament.

“Continuing our commitment to championing women’s sports, Snapchat is excited to be a part of this year’s World Cup,” said Kahlen Macaulay, Senior Manager, Sports Partnerships, Snap.

“With immersive content, creator and brand collaborations and new, innovative AR experiences, Snapchatters will be able to show their support for their National Teams and favourite players, and express their fandom like never before.”

They will include:

Global Fan AR Experience

Snapchatters can scroll through the ‘Across the Globe’ Lens to see a unique selfie Lens for every participating country.

These Lenses have been created and produced by women Lens Creators at VideOrbit Studio, a women-led Dutch XR design studio specialising in augmented reality.


A new AR Lens incorporates the FIFA Fancestry quiz so Snapchatters can find out what countries they are best suited to support!

USWNT Jersey try-on Lens

Snapchatters can see how they look in the official 2023 USWNT kit, powered by Snap’s Live Garment Transfer technology.

Togethxr Lens

A new Lens in partnership with Togethxr, the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, which champions equality, diversity, and investment in female athletes and women’s sport.

The Togethxr Lens was built by VideOrbit and encourages Snapchatters to show their support and advocacy for women’s sports. The Lens can be accessed on the Togethxr Snap Star profile.

U.S Women’s National Team (USWNT) ‘Team Tracker’ Lens

Snapchat is launching an innovative AR Lens built in collaboration with the USWNT.

The Lens brings fans closer to the USWNT team with a virtual football field that presents team stats, match updates, fun facts and highlights that update in real-time throughout the tournament.

Snapchatters can access the Lens on the U.S. Soccer Snapchat profile or by scanning this Snapcode below.

uswt lens

The Women’s World Cup kicked off last week on 20 July and continues until 20 August.