Snap names Kate Bird Senior Director of Marketing for EMEA

Kate-Bird-snap

Snap Inc, the parent company of Snapchat, has appointed Kate Bird as the new Senior Director of Marketing for EMEA.

Bird joins from Condé Nast where she has held the position of Global VP of Consumer Revenue since 2019, responsible for the revenue growth of Condé Nast’s global brands and subscription models, including Vogue and GQ, in over 30 markets around the world.

Kate Bird

Reporting to Doug Frisbie, Snap’s Global VP of Global Business Marketing, Bird will lead the EMEA Marketing team.

The team aims to inspire and educate advertisers, agencies, and small businesses, across the region, about how they can use Snap’s engaging advertising and augmented reality formats to reach Snapchat’s community of 750 million people and achieve meaningful business results.

Ronan Harrris, Snap’s EMEA President said: “We are thrilled to welcome Kate to Snap. She has incredible experience and is known throughout the industry for delivering impactful marketing that drives real results.

“Crucially, she’s also known for embodying Snap’s values of being kind, smart and creative. I can’t wait to see what Kate and the team accomplish as we embark on our next phase of growth.“

As well as providing innovative AR advertising solutions for brands to reach Snapchat’s global community, Snap has been innovating in its own marketing.

Its recent Redefining the Body: Vogue x Snapchat Augmented Reality exhibition that debuted at Cannes Lions 2022 and then travelled to London for Fashion Week in February showcased the potential of Augmented Reality to brands and marketeers.

Prior to working at Conde Nast, Ms Bird was CMO and GM for the Sun. She also held a number of marketing roles at News UK, with The Times and The Wall Street Journal.

Kate received a commendation from Scotland Yard for her contribution to counter terrorism, following the success of the Run, Hide, Tell brand campaign in 2017.

Bird is the second recent senior hire Snap is making to its EMEA leadership team. The company recently announced that Valentina Culatti will be joining the company, from Meta, to lead the EMEA Creative Strategy and Production team.