Snap launches new AR commerce & shopping experience

snap ar commerce launch

Social media app Snap has rolled out an AR commerce and shopping experience with Catalog-powered Shopping Lenses, in what it calls a major upgrade to AR shopping. 

The aim is to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimise for brands. 

Snap’s AR commerce launch includes:

  1. Simplified, more useful AR try-on shopping interface for Snapchatters – shoppers can quickly see product info like prices, descriptions, and unique URLs to purchase with new Lens Product Cards as they try on products.
  2. Real-time results for brands – instant feedback on which products Snap’s Gen Z and Millennial audience is drawn to (good for R&D)
  3. Plus, expanding our simple Lens Web Builder– now beauty brands can create Shopping Lenses in as fast as two minutes– with more verticals coming soon.

Snap claims to be a leader in augmented reality, with over 200 million people engaging with AR on the platform every day – across a variety of personal, fun, and often useful experiences that span commerce, entertainment, education, and the arts.

Over the past year, Snap has centred on AR shopping as a key company initiative – offering brands real-time AR try-on experiences that reach millions of Snapchatters. 

From trying on makeup, to shoes, to watches, to glasses, AR shopping is a key emerging part of how its community engages with the app. Snapchatters engage with AR more than 6 billion times per day.

According to Jeremi Gorman, Chief Business Officer at Snap Inc: “Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products. 

“Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses — directly linking Lenses to existing product catalogs for real-time analytics and R&D about which products resonate with Gen Z and Millennial audiences.”