Sky launches £2m Zero Footprint ad fund for brands and agencies

sky zero footprint fund

Satellite broadcaster SKY has launched a £2m initiative called the Sky Zero Footprint Fund aimed at helping brands and media agencies reduce their impact on the climate.

Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the new initiative will support agencies and brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future. 

Open to media agencies, creative agencies and brands, the fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the power of TV and advertising.

Sky Zero Footprint Fund

The winning ideas will be selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity, and sustainability. 

The judging panel will evaluate entries based on their commitment to a carbon zero future – whether this means showcasing how their business operates in a sustainable way; how their products are built to help reduce their carbon footprint, or how they are inspiring and normalising positive behavioural change amongst their customers to protect the environment.

Judges include advertising legend Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay CEO Thinkbox, Stephen Woodford, chair of the Advertising Association, Jo Combs, founder of AdGreen, Gideon Spanier, UK editor in chief of Campaign and Karen Blackett OBE Country Manager at WPP & GroupM UK CEO.

The panel also includes senior Sky representation from Debbie Klein, Sky’s Group Chief Marketing, Corporate Affairs and People Officer, Group Director of Bigger Picture, Fiona Ball and new Sky Media Managing Director Tim Pearson.

Making a difference

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer at Sky, said, “We want to use our knowledge and passion to help others make a difference. 

“The Sky Zero Footprint Fund builds on our track record and commitment to reducing our impact on the environment. 

“At Sky we have pledged to be net zero carbon by 2030, but we understand that we’re all in this together and as a media industry, we have a duty to use our voice to drive tangible change. 

“We’re delighted to announce this new initiative to realise the combined benefits for our planet when we work together.”
Tim Pearson, Managing Director of Sky Media, said: “Using the power of TV we truly believe we can help transform attitudes and inspire real change. 

“The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment. 

“We believe there is no better way to demonstrate this than through the scale, reach and storytelling capability of TV/Video advertising.”

Applications open soon

Applications will be open from 6 April until 14 May. From all entries, 10 brands will move forward to a live/virtual pitch with the judges. 

From this process, the five most creative and impactful ideas will go-on to share the £2 million pot of media value. Each business is guaranteed at least £250,000 with the best and strongest execution securing £1 million for its campaign. 

The five winners will be announced in June with the £1m winner judged and selected in October. 

All winning ads must be produced in line with the Advertising Association’s AdGreen standards and brands will be supported through the process.