Sky’s advertising sales arm Sky Media has launched a £1m ad fund to provide 100 businesses with TV advertising campaigns.
The AdSmart SME support scheme, the SME100, will provide businesses with TV advertising campaigns to support them during lockdown.
£1m ad scheme
SME100 is open to SMEs that have been running for at least one year in the UK; with up to 50 full time employees.
Businesses can nominate themselves or be put forward by their own customers.
Sky Media is encouraging people to highlight the businesses in their local area that need support during this time; also those who would benefit from accessing the power of TV advertising at a moment when TV consumption has significantly increased.
The broadcaster’s £1 million ad scheme is part of an effort to reward the businesses that are demonstrating true resolve and ingenuity.
Businesses of all types are adapting to the current climate but can further thrive with the extra exposure TV can deliver.
From local garden centres delivering flowers and materials for the first time, to yoga and dance studios keeping people fit with new online classes, the businesses that are selected to be part of the SME100 will be representative of the whole of the UK.
“Businesses up and down the country are facing some of the hardest trading conditions in recent memory,” said David Sanderson, Director of AdSmart Local & Development at Sky Media.
“We want to help our nation’s SMEs where possible by giving access to highly relevant audiences via AdSmart totally for free.
“SMEs are the lifeblood of our economy, making up 99.9% of all business in the UK. We know that although there are economic slowdowns, people are still spending money and we want to help brands connect to these audiences.
“This initiative is about giving businesses confidence in advertising and their ability to succeed no matter the situation.”
Shutterstock image support
Creative execution of the ads will be supported by local creative agencies and through an exclusive partnership with Shutterstock.
Shutterstock will assist the 100 businesses by providing complimentary access to high-quality images, video and music. This will aid the creative process and help firms effectively tell their story with engaging content.
In doing so, the SME100 and Shutterstock will enable local creative agencies to produce broadcast-ready, 30-second ads remotely and cost-effectively; and will bring further investment into local and smaller creative industries.
The campaigns will be delivered via AdSmart from Sky; which easily enables brands to advertise on TV by focusing on the audiences that matter to them.
The technology means a brand can reach households by postcode area; within a designated distance of their store; or by household make-up or lifestyle attributes that best suit their service.
Only targeting audiences that matter means brands can be assured their advertising will be relevant, accessible and drive results.
Small Business Minister, Paul Scully said: “This Government is fully committed to supporting SMEs through this challenging time; with £12.3 billion in grants and 100% government guaranteed loans of up to £50,000 through our Bounce Back Loans scheme.
“However, we all have a role to play in the national response to COVID-19. So I welcome Sky’s announcement today, releasing a £1 million AdSmart fund to provide SMEs with free TV advertising campaigns.”