Following a competitive pitch, leading UK betting brand, Sky Bet, has picked up Grey London as the agency of record.
Grey is initially tasked with developing a long-term strategic brand platform for the betting brand, to help set the future direction of the business and further cement its position at the front of the UK’s betting brands.
Sky Bet
On the appointment, Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “We’ve got a bright and busy future ahead of us and we needed an agency partner who can help us chart this next, exciting stage for Sky Bet, and that’s who we’ve found in Grey.
“Their strategic thinking, in particular, shone throughout the pitch process, and to go along with that, they’re just good people. We can’t wait to get started.”
Jonny Tennant Price, Joint MD, Grey London, said: “It’s rare for a client team to dedicate themselves so passionately and comprehensively to the role of the brand in transforming their business”.
“In the next few months, we will be implementing a pioneering new brand strategy for Sky Bet that will lead to exciting new creative work.
“With a strong partnership between agency and client, Sky Bet is at the start of an exciting new chapter.”
The pitch process was designed by Creativebrief and focused on prioritising strategic thinking alongside creative development.
Sky Bet, which was originally set up back in 2001, has been committed to a modern-day pitch process throughout, the agency said.
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