Sherpa hires Bradley Forsdick as Channel Platforms Manager

Bradley Forsdick sherpa

Award-winning global channel agency Sherpa today announced the appointment of Bradley Forsdick as Channel Platforms Manager.

In his role of Channel Platforms Manager – a first for Sherpa – Forsdick will be managing the agency’s Partner Activate platform following the launch in December 2021.

The platform ties together partner data sources, MDF management, individual and team incentives as well as campaign management.

Bradley Forsdick

Reporting into Sherpa’s Business Director Pascale Smith, Forsdick will be utilising his skills and experience to help increase adoption and engagement for Sherpa’s clients, as well as helping to deliver on the agency’s, new business, and growth plans. 

He will be working on the development roadmap, go to market strategy as well as driving key partnerships with Sherpa’s PRM partners.

Coming from Propeller Studios, where he was a Product Manager, Forsdick brings four years of solid SaaS experience to Sherpa, which will be critical in taking the platform out to customers.

“I am delighted to be joining the Sherpa team. Everyone has been so welcoming, and the agency has gone above and beyond to ensure that I am ready needed to hit the ground running in this newly formed role”, said Forsdick. 

“Sherpa offers a unique proposition in the market, a platform play based on 9 years of services experience to really help its customers grow and I’m looking forward to the challenges the role brings.”

Tom Perry, CEO and Founder of Sherpa said: “We are thrilled to be bolstering our Partner Activate team further with Bradley’s hire. 

“After launching the platform in December 2021, it was important for us to adapt to shifting environments due to heightened competitive activity among vendors and new types of partners. 

“Having a specialist team working closely on this was key for us. Bradley brings with him some great experience and will be an asset to the team.”