Selbey Anderson snaps up Shoreditch creative agency AML Group

aml selbey anderson

Independent creative agency AML has been bought by new, fast-growth Selbey Anderson marketing services group. 

Shoreditch-based specialist AML brings ‘simple ideas for a complicated world’ to the SA line up, the company said.

Selbey Anderson was created in 2019 as a vehicle to buy up and build creative agencies, which it claims allows it to tap and unlock hidden value.  

AML Group

“AML has always delivered great ideas and strong business performance working with complex global clients”, said AML CEO Ian Henderson. 

“Selbey Anderson is the perfect place to accelerate our growth through investment for expansion and agency partners with complementary skills, while protecting AML’s unique culture and skillset.”

The agency has carved out a strong reputation since 2010 with smart, award-winning strategic and creative thinking for multinational clients in complicated sectors like Vanguard, MI5 and Barclays through to fintechs and charities. 

Henderson remains CEO of the company and will become group Chief Creative Officer working with the agencies through Selbey Labs. The agency’s management team, led by MD Tim Lloyd, remains unchanged.

Group CEO Dom Hawes said, “AML is the perfect fit for SA. Great clients, great reputation and a differentiated proposition, ready to move up to the next level of growth. 

“As a recent client survey said, it’s an exceptional agency and an exceptional team. We’re delighted to help the AML team unlock even more value.”

Selbey Anderson is chaired by ex-Saatchi & Saatchi Worldwide CEO Robert Senior with backing from private investors and venture credit from Triple Point. 

Recent acquisitions include IGNIFI, Law Creative and Digital Radish, while according to Hawes several more deals are in the pipeline. 

AML was advised by John Farrell, legal partner Tim Birt at Osborne Clarke and Esther Carder at media accountants MKS. Terms are undisclosed.

The AML purchase follows news last month that Selbey Anderson received a £10m funding boost to fuel further acquisitions.