Adtechs SeenThis and Vudoo have teamed up to turn video impressions into shoppable opportunities, aimed at delivering attention, performance, and measurable outcomes at scale.
SeenThis and Vudoo
The partners said the tie-up will empower agencies, brands and publishers to activate Vudoo’s commerce-enabled ad formats through SeenThis’ video distribution and delivery solution, with minimal disruption to existing workflows.
SeenThis said it delivers high-quality video efficiently, helping advertisers improve performance while supporting publisher yield and sustainability goals.
Shoppable moments
By layering Vudoo’s commerce media technology onto that delivery engine, SeenThis said brands can transform video impressions into shoppable moments.
Consumers can browse, add to cart and transact directly within the ad experience.
The result is a streamlined path from attention to transaction across display, video and CTV.
Global rollout, market expansion
The partnership launches first in the United States, followed by Japan, Australia, and Europe, with timing subject to local market readiness.
Vudoo said the collaboration marks a key milestone its global expansion, underscoring growing traction across major media markets, including recent momentum in North America through Corus Entertainment Inc.
Jesper Benon, CEO and Co-Founder, SeenThis, said: “Partnering with Vudoo allows us to turn engaging video into direct commerce.”
“Consumers can purchase products instantly within the ad, creating a performance-driven channel that delivers measurable results for brands.”
Nick Morgan, Founder and CEO, Vudoo, said: “SeenThis has set the benchmark for how digital content should be delivered.”
“Instant, adaptive and efficient. Combined with Vudoo’s commerce-enabled formats, advertisers can now build campaigns that both inspire and convert.”
“It’s the next evolution of brandformance, where brands no longer need to choose between creativity and results.”
Paul Blackburn, Chief Growth Officer, Vudoo, said: “This partnership strengthens the infrastructure behind commerce media, and is designed to make digital media more accountable.”
“SeenThis optimises the delivery layer; Vudoo provides the commerce layer and closes the loop between attention and action. Together, we give advertisers a cleaner, more measurable way to invest across the open internet.”