Seedtag strengthens leadership team with new CFO and SVP of Strategy


Seedtag, the leading contextual advertising company, has announced two key appointments to its leadership team, Eric Lebeau as Chief Financial Officer (CFO) and Nick Timms as Senior Vice President (SVP) of Strategy.

Senior hires

Timms will be based out of Seedtag’s London office, while Lebeau is located in Madrid. Both roles are essential to continue driving Seedtag’s global strategy as the company enters a new phase of growth.

As CFO, Lebeau will oversee Finance, FP&A, Tax, Legal, Compliance, and M&A strategy with a team of 40, leveraging technology for improved finance processes and a data driven approach.

In his role of SVP of Strategy, Timms will lead a global team of ten, focusing on go-to-market strategies, supporting clients to  achieve maximum value from their partnerships – with a privacy-preserving approach – and delivering product-driven solutions aligned with clients’ strategic objectives.

Timms brings a comprehensive skill set to Seedtag, with 15 years of experience working on both the buy-side and sell-side of the media companies GroupM, DailyMail and MiQ, where he was Global Chief Commercial Strategy Officer.

Timms has a combination of commercial and product leadership expertise, and before taking on the SVP of Strategy role, he was a consultant for Seedtag.

Timms said of his new role: “During my six months of consulting with Seedtag and my regular visits to its headquarters in Madrid, I’ve been continuously impressed by its amazing culture and talented people.

“Seedtag pushes the boundaries of our industry with cutting-edge contextual capabilities. This phase in Seedtag’s growth is truly unique and offers fantastic opportunities for expansion in our rapidly evolving contextual field.

“I’m genuinely thrilled to be part of this exciting journey with such an exceptional team.”

Lebeau has more than 18 years of experience in the logistics and shipping industry, working at multinational companies like DHL and GeoPost, where he held the role of CFO in the GeoPost subsidiaries in Spain.

Lebeau was also CFO at Packlink where he successfully performed the sale of the company before becoming the leader in Finance for the EMEA region at Auctane.

Lebeau said: “I’m very excited to take my career further in the Ad-Tech industry with Seedtag. The company operates in 15 countries, with clients and teams from more than 30 different nationalities. Its diversity makes it a great place to learn from people with various perspectives and backgrounds.

“Joining Seedtag gives me a fantastic chance to work with young, talented people with many creative ideas. I’m genuinely inspired by how much Seedtag has already achieved, and I can’t wait to help shape the company’s future.”

Jorge Poyatos, Co-CEO and Co-Founder at Seedtag, said: “I extend a warm welcome to Eric and Nick as they join our leadership team.

“Their diverse backgrounds and extensive experience will be invaluable as we steer Seedtag’s global strategy in this exciting new phase of company expansion. I’m convinced their contribution will help us seize new growth opportunities.”