Seedtag, a global neuro-contextual advertising company, has announced the launch of Liz Agent, an agentic AI platform.
Designed to act independently to achieve goals rather than responding to prompts, the company claims Liz Agent will optimise media planning and campaign activation for brands and agencies.
Liz Agent
Seedtag said by harnessing its neuro-contextual data, the Liz Agent acts as an end-to-end consultant.
It said it will give campaigns greater depth and personalisation by uncovering real-time insights, sophisticated audience mapping, and deep competitive analysis.
As the creator of neuro-contextual advertising, Seedtag decodes real-time interest, emotion, and intent to make context the foundation of planning and activation.
Neuro-contextual intelligence
Powered by Seedtag’s proprietary neuro-contextual intelligence engine, Liz Agent now acts as a strategic conversational interface for Seedtag clients, combining research, analysis, and execution into a single, connected experience.
Rather than simply retrieving information, Seedtag said Liz Agent maximises all elements of the campaign, including targeting, creative, and message-angle recommendations, to deliver context-rich insights aligned with specific campaign goals, closing the loop between planning and action.
Kartal Goksel, CTO of Seedtag, said: “Liz Agent represents a major step forward in how our clients can interact with Seedtag’s intelligence and use it to think through and strategise their campaigns.”
“AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution.”
“The Liz agent ensures that every strategic recommendation we make is backed by the most relevant neuro-contextual data available.”
Liz Agent is built on a sophisticated multi-agent orchestration engine that harmonises state-of-the-art Large Language Models (LLMs) with Seedtag’s exclusive data, tools, and deep domain expertise.
Marko Johns, Managing Director & Head of Agency, International at Seedtag, said: “This is an exciting step in how we support our agency partners.”
“The industry is under real pressure to move faster and plan smarter, and Liz Agent speaks directly to that.”
“Going from brief to activation through a single conversation, backed by real neuro-contextual intelligence – that kind of speed and depth is exactly how we help our partners stay ahead.”