Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member.
Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters.
Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organisation in the US in 2007, its EMEA and APAC businesses in 2010 from headquarters in London, and then became the organisation’s global CRO in 2014.
From 2017 until he left MediaMath in 2019, Wasserman led strategic business development.
He currently holds roles as co-founder and President of Business Development at Rigor, which aims to end housing’s affordability crisis by building an open source Decentralised Finance (DeFi) protocol that invites community investment into construction finance.
He is also the creator of the strategy behind Mycelial Earth, a community-based initiative led by mycologist Paul Stamets to harness the power of blockchain technology and the potential of the mushroom kingdom to save dying honey bees.
“Scibids is an extraordinary business with an incredibly talented global team and I’m grateful for the appointment”, Wasserman said.
“Scibids has pioneered the development of powerful artificial intelligence that drives digital advertising performance for advertisers – most critically and strategically, its technology requires no personal information nor cross-site tracking, a hugely important innovation for digital marketing.
“I’m excited to help the business accelerate its already explosive growth.”
Rémi Lemonnier, Co-founder & President at Scibids said: “With his wealth of global industry experience, Erich will provide invaluable insight for Scibids into the future of custom algorithms to support powerful ad decisioning.
“Erich is a visionary adtech expert and his years of expertise will bolster our global progression in the future.
“We know that Erich is a prescient leader and will aid commercial developments and help us to show brands how Scibids can grow their businesses without continued reliance on personal information to do so.”