Schitt’s Creek raking it in after ITV Studios bags new markets

schitts creek

ITV Studios has sold the multi-award winning comedy series Schitt’s Creek to a raft of new markets, including the UK, France and Israel.

Schitt’s Creek Emmy wins

Following the show’s record-breaking sweep of the 2020 Emmy awards with nine wins, including Outstanding Comedy Series, ITV Studios confirmed it had closed a flurry of new deals for Eugene and Daniel Levy’s hit show.

Having backed the concept from inception and brought the show’s dedicated US network partner POP TV on board, ITV Studios has secured more international partners in new markets, taking the total count to 197 territories.

In France CANAL+ Group has taken all six seasons, as has E4 in the UK (formerly shown on 4Music), Antenna 3 in Spain, NOS in Portugal, Cosmote in Greece, VRT in Belgium, and Hot in Israel.

Mediashotz is wondering how long it will be until there’s an announcement of a possible movie version in the offing.

Ruth Berry, Managing Director Global Distribution at ITV Studios, said: “The international potential of Schitt’s Creek has been crystal clear to us from the start but with an unprecedented nine Emmy award wins, more partners than ever want to be part of its story and I’m delighted to see it find such great new homes around the world.”

Two weeks after its historic haul at the 2020 Emmy Awards, the hit comedy moved to the top of Nielsen’s US streaming rankings.

Number one most watched show

When the sixth and final season launched on Netflix back in September, users in the United States watched 968 million minutes, moving the show from fifth most-watched to first.

Acclaimed by critics and adored by viewers around the world, hit original comedy Schitt’s Creek centres on the riches-to-rags drama of the inimitable Rose family.

Suddenly finding themselves broke, the formerly filthy-rich Roses are forced to move to Schitt’s Creek, a small town they once bought as a joke.

With their pampered lives now abandoned, they must confront their new-found poverty and discover what it means to be a family, all within the rural city limits of Schitt’s Creek.

Schitt’s Creek is produced by Not A Real Company Productions Inc. for CBC and Pop TV.