ISBA, the UK trade body for advertisers, has announced a partnership with new business consultancy, Ingenuity London, to provide brand members with a unique agency discovery and selection service.
Ingenuity’s role in the strategic partnership will be twofold, the firm said. First, it will work with ISBA members who are seeking support for their agency search and selection.
Secondly, Ingenuity will collaborate closely with ISBA to produce engaging content such as podcasts, events, and research-led reports to help educate and inform brands around agency trends and the selection process, making picking the right agency partner easier than ever.
The Partnership Programme is part of ISBA’s wider plans to enhance its member services by working with select external collaborators.
Chris Kemp, Founder and CEO at Ingenuity said: “Ingenuity’s ecosystem allows us to have a unique view of the modern agency landscape and we believe brands should have this information at their fingertips.
“We’re delighted to be partnering with ISBA to provide an Agency Discovery service which will help deliver the best possible results for their members.”
Andrew Lowdon at ISBA said: “The agency landscape is evolving faster than ever, with so many new players on the scene.
“For our members, it’s vital to stay on top of this, which is why we’re excited to welcome Ingenuity as one of our first partners in our Partnership Programme.
“The team there has a unique, in-depth knowledge of the modern agency landscape which will be a huge asset to our members.