Savills launches magical love story campaign by isobel

Savills Love Story key image

Relationships are at the heart of the latest campaign launched by global real estate agents Savills and created by London-based ad agency, isobel.

This fully integrated national campaign is titled ‘A Savills Love Story’, and explores the affection we have for our homes in the guise of a well-honed romcom.

Set on a railway station platform – faltering conversations and encouraging looks build towards a heart-felt declaration played out in front of an expectant crowd who burst into spontaneous applause.

Of course, it’s a love story, but one not of this world and full of magical potential and originality, which director Oskar Bard should be proud of.

Now, we could be wrong, but we thought the TV commercial element of the campaign had a slightly magical air and touch of the Mary Poppins about it – which made it all the better to watch. 

The campaign is live now, as are the other elements of the campaign, which include BVOD, digital, social, OOH and print.

SAVILLS love story OOH campaign
OOH lovely: Magical new campaign from Savills with a love story at its heart.

Alison Parkhouse, Head of Consumer Marketing, Savills said: “We are really proud of this new campaign. Hopefully it will bring a smile to people’s faces and affection to Savills. 

“Unashamedly confident and upbeat and more than worthy of the market leader”.