Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses (SMBs), has appointed Sarah Whipp as Chief Marketing Officer.
With extensive experience in both Fortune 500 companies and start-ups in diverse B2B and B2C sectors, Whipp’s addition to the executive leadership team promises exceptional strategic expertise and a fresh perspective.
Her forward-thinking approach and proven track record position her as a valuable asset to Spendesk’s continued growth across Europe, the company said.
As the former CMO at AI-based digital identity pioneer software company, Callsign, Whipp facilitated rapid growth and established the business as a trusted partner for major financial institutions, showcasing her ability to drive brand success in competitive markets.
Her career highlights also include senior marketing roles at tech industry leaders such as S&P Global Ratings, Symantec, and McAfee.
Beyond professional achievements, Whipp’s influence extends to shaping prominent enterprise marketing communities. As an Advisory Board member for HotTopics and a Forbes Communications Council Member, she actively contributes to the evolution of marketing practices.
Whipp also shows her commitment to social responsibility through her engagement in internal boards for CSR/ESG initiatives and her role as a dedicated charity trustee.
Speaking about her new role, Whipp said: “Spendesk has cultivated and shaped the most remarkable company culture and I’m excited to contribute further.
“Spendesk stands as a pioneer, inventing a category to address critical business needs, and garnering fantastic client reviews.
“I look forward to accelerating our presence and collaborating with the marketing team to drive growth and bring long-term success.”
Rodolphe Ardant, Spendesk Co-founder and CEO, said of the appointment, “Sarah’s remarkable expertise in crafting and executing successful marketing strategies fits seamlessly with Spendesk’s vision.
“Her leadership will undoubtedly play a pivotal role in driving our growth and help us become the new standard of payment at work.”