Samsung Ads rolls out Consent Management Platform service across TV plus

samsung ads - consent amnagement platform

Samsung Ads, the advertising division of Samsung Electronics, today announces the rollout of the OneTrust Consent Management Platform (CMP) across its Samsung TV plus service. 

The platform gives consumers more control over how their data is used and gives advertisers more confidence that consumers’ rights are being protected.

Consent Management Platform

Today, as users stream content on the go and across multiple devices such as their smartphone, tablet, or smart TV, it’s critical for publishers and advertisers to capture consent and ensure they are respecting users’ privacy and preferences on every device.

OneTrust said its industry-recognised CMP is the most widely used CMP and has led the market as the #1 IAB-registered CMP for three years running.

With OneTrust’s CMP on Samsung TV plus, advertisers can more easily obtain consent, store consent and preferences, and then honour those preferences — all while supporting compliance with GDPR, CCPA, IAB TCF 2.0, and more. 

Users will experience enhanced personalisation and are empowered with the ability to control their consent in sharing their data, as well as preferences for when, how, and about what advertisers can engage with them.

“At Samsung, consumer privacy is at the forefront of our services and products, and we are working tirelessly to protect consumer privacy”, said Alex Hole, Vice President and General Manager of Samsung Electronics Europe.

“For our advertising partners, this framework provides the necessary confidence in placing their ads within the Samsung TV Plus environment.”

Blake Brannon, Chief Strategy Officer at OneTrust, said: “Protecting privacy and honouring users’ preferences is one of the best ways that brands can build trust with their audiences today,” 

“We are proud Samsung chose OneTrust to reinforce their privacy-first approach to customer experience and support advertisers in promoting trust and transparency across all interactions. 

“From our smart home connected devices, phones on the go, and everywhere in between, it’s critical that trust remains a constant in our increasingly connected digital future.”

The platform is unique in the TV advertising industry because it allows users to determine what sort of advertising they would like to be served, whether that be Run-of-Network, Contextual or Personalised Ads, setting a best-in-practice example to the wider industry.

The introduction of the CMP gives advertisers the confidence that their ads are always served in a compliant manner on Samsung TV Plus inventory. 

Further, advertisers will be able to use third-party measurement and verification vendors who also have declared that they will comply with both the consumer’s choice and TCF 2.0 policies when buying Samsung TV Plus inventory programmatically.

The CMP has begun its rollout on Samsung TV Plus across eligible Samsung Smart TVs and Mobiles across the UK, Germany, France, Italy, Spain, Austria, Switzerland, Netherlands and Sweden.