Salterbaxter names Dax Lovegrove as Head of Sustainability


Dax Lovegrove has been appointed as Head of Sustainability at Salterbaxter, a creative consultancy pioneering business progress for the global agenda, and Publicis Groupe’s global hub for sustainability excellence.

Drawing on his 20 years of leading and shaping the corporate sustainability agenda, Lovegrove will contribute deep technical expertise to Salterbaxter’s consultancy that blends creativity and credibility.

Dax Lovegrove

Lovegrove has built a career around engaging leading brands in the challenge of building a more sustainable future – most recently as Director of Sustainability at Versace, preceded by Jimmy Choo, Swarovski and Kingfisher.

He has also held the role of Head of Business & Industry at WWF-UK.

In his executive role, Lovegrove will bolster the consultancy’s excellence, deepening its insights into the intersection of sustainability challenges and business strategies.

He will also enrich the knowledge culture both within the consultancy and among its clients. A crucial aspect of his position involves ensuring clients remain proactive in the swiftly changing regulatory environment of sustainable business.

Commenting on his appointment Lovegrove said: “I’m hugely excited to be joining Salterbaxter to gain the chance to collaborate with some of the leading innovators in sustainability.

“Salterbaxter prioritises creativity from the get-go, infusing their strategies and ideas with in-depth research and thoughtful analysis.

“There’s a real need for this powerful blend within the business community, and I’m eager to contribute to their growth and expansion.”

Lovegrove reports to Kathleen Enright, Global Managing Director, Salterbaxter, who said: “It is a pleasure to welcome Dax to Salterbaxter.

“His experience of guiding leading brands into successful sustainability strategies will contribute to our mission of helping businesses on their path to a better future.”

Lovegrove joined Salterbaxter in September 2023.