Sally Laycock named new CEO of Incubeta UK

Sally Laycock

Sally Laycock has been appointed as the new CEO of Incubeta UK, the independent digital marketing services group. 

Laycock will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. 

John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America.

Sally Laycock

Laycock joined Incubeta in 2008 as Financial Controller and became Chief Financial Officer UK and US in 2017 overseeing all financial and business operations. 

Working alongside Judge, her operational expertise and intimate knowledge of the business has been instrumental to Incubeta’s success and growth.

Under Judge’s leadership, the UK and US business grew from 45 to 240 people as the successful UK partnership with Google was grown and then expanded into the US; the Incubeta brand was relaunched globally and amplified to bring its specialist brands closer together; new advanced marketing solutions were introduced; and the Google-certified advertising creative specialists, Joystick Interactive, were acquired.

Judge will now be handing the torch of UK CEO over to Laycock who will be tasked with continuing to drive Incubeta’s growth trajectory through the innovation of services and products. 

Laycock will also join the global Incubeta steering committee to provide active input for the group direction. 

Double-digit growth

The firm said that, in the last twelve months, it has gone from strength to strength, achieving double-digit year-on-year profit growth. With a strong start to 2021 the success looks set to continue, it said.

“Luke has been instrumental to the success of Incubeta in the UK and the US”, Laycock said. 

“Not only has he been an outstanding leader and CEO, he is also an incredible colleague, friend and a truly amazing and humble person. 

“Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me.

“I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. 

“Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Incubeta operates across 14 countries with offices in cities including London, New York, Los Angeles, Madrid, Sydney and Cape Town.