Radiocentre, the industry body for commercial radio, is launching Backing Brilliant Business, a new audio series for business owners hosted by entrepreneur and broadcaster Saira Khan.
Business owner Khan, most famous for being runner-up in the first series of business-reality show, The Apprentice and panellist on Loose Woman, will front the new 16 episode series and explore what it takes to grow a successful business.
The series will be supported by a radio advertising campaign.
Khan will speak to some of the biggest names in British business, asking them about the challenges they have faced and how they overcame them.
Each guest will provide listeners with guidance, insight and inspiration to help them develop the skills needed to grow a business.
Guests joining Khan include Dragons Den stars Theo Paphitis and Tej Lalvani, The Apprentice advisors Tim Campbell and Nick Hewer, along with renowned entrepreneurs and experts in topics like behavioural science, conflict and inclusivity.
Each episode will explore the guest’s CV to discover the most rewarding aspects of their career so far, along with the biggest challenges they have faced.
Khan will then discover their three key lessons in business – the learnings, advice and practices that they want to share to help listeners do better at whatever it is they do.
The series kicks off with retail magnate, entrepreneur and former Dragon Theo Paphitis, talking about his rocky road to success in business, the lessons he learnt on the way and the importance of managing your time as a business owner.
The podcast will form part of Radiocentre’s Backing Brilliant Business initiative which launched last year to help small and medium sized enterprises grow, with radio advertising.
Backing Brilliant Business has its own dedicated hub on Radiocentre’s website, providing guidance, insight and inspiration to help companies utilise the power of radio to grow their business.
Lucy Barrett, Client Director of Radiocentre, said: “The success of any business is down to many components.
“We know the role radio advertising can play in that success and our backing brilliant business initiative is about helping advertisers get the most from radio.
“With this new podcast series we hope to further help business owners and marketeers to achieve their goals by sharing advice from a range of business experts”.
“I’m delighted to be the host of Radiocentre’s Backing Brilliant Business Podcast”, Khan said.
“As an entrepreneur myself, I was highly engaged with Radiocentre’s vision of supporting the UK’s small and medium business owners.
“The podcast has enabled me to explore a range of topics from some of the brightest and most inspirational entrepreneurs across the country.
“The conversations I’ve had with guests discuss the highs and lows of entrepreneurship along with the human side of striving.
“I can’t wait for listeners to hear some brilliant stories and practical advice.”