Sainsbury’s turns to digital agancy Organic to bolster SEO

UK supermarket brand Sainsbury’s has appointed digital agency Organic to handle the supermarket chain’s SEO.

Organic has worked with Sainsbury’s Argos since 2016 and the agency’s success in delivering dynamic SEO solutions for Argos has now been recognised by the wider group.

Sainsbury’s SEO

The means Organic will now also be responsible for and working with Sainsbury’s Supermarkets Ltd. to help bolster its SEO.

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Organic has been tasked with developing the retailer’s current SEO capabilities, by providing support throughout the organisation.

The agency and the supermarket group will work together to deliver the London-listed retailer’s natural search objectives and put SEO at the heart of e-commerce.

The plan includes providing best in class technical and strategic support alongside empowerment training for internal teams that will allow them to deliver SEO success.

“We’re really proud of the relationship we have built with the Argos team over the past four years, helping to put SEO at the heart of the retailer’s e-commerce”, said Ben Scoggins, Managing Director at Organic.

“Working with Sainsbury’s is a fantastic new chapter – we can’t wait to get started!”

Dan Patmore, Senior Group SEO Manager at Sainsbury’s said: “We are excited to extend our partnership with Organic, and further build on the work we have been doing together.”

The announcement came following the retailer’s latest trading update on Thursday, which showed that it enjoyed better than expected sales over the festive season.

Like-for-like sales jumped by a stronger-than-expected 9.3% year-on-year during its Christmas period, from 1 November through to 2 January.

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