Sainsbury’s drives loyalty by extending Your Nectar Prices online


Nectar users can now get personalised prices on their frequently bought products at Sainsbury’s from the comfort of their own home, with the launch of Your Nectar Prices on its online grocery site,

Until now, Your Nectar Prices has only been available to digital Nectar users when shopping in Sainsbury’s stores using SmartShop.

Your Nectar Prices online

The launch of Your Nectar Prices on now means that personalised prices are now available for even more customers.

Digital Nectar customers will receive up to 10 personalised prices each week, with savings of up to 30% on each product, visible on the Nectar app or the Nectar page on

The list of items is based on the products they purchase on a regular basis, as well as what Nectar thinks they’ll love based on these shopping habits.

Your Nectar Prices are refreshed for customers every Friday and are valid for seven days to ensure customers are getting great value on a variety of items, all year round.

The offers can also be used more than once so customers can make the most of the personalised prices.

Sainsbury’s said it works hard to offer customers great choice and value and Your Nectar Prices is just one example of this. So far this year, customers have saved over £30million by using Your Nectar Prices offers in store via SmartShop.

Other ways customers can find great deals and low prices is by looking out for the Stamford Street own-brand value range, easily identifiable with its orange branding, as well as choosing products included in Sainsbury’s Aldi Price Match.

Alex Naisby, Director of Loyalty & CRM at Nectar said: “Offering great value to customers is important to Sainsbury’s and Your Nectar Prices aims to help where it really matters, by offering savings on products people love and regularly buy.

“Sainsbury’s customers have already saved millions of pounds by taking advantage of Your Nectar Prices in store via SmartShop and so we’re pleased to now offer it to a wider pool of shoppers.

“We want as many customers as possible to reap the benefits of our personalised prices.”

To access Your Nectar Prices, customers must make sure they are digitally registered with Nectar, by registering online at or via the Nectar app.

To start getting Your Nectar Prices online, customers need to add their Nectar account to their Sainsbury’s groceries online account or the groceries app.

Once Nectar is added, customers will be able to view Your Nectar Prices offers on the Nectar page of the website and on the individual product pages, as well as in the groceries app.

When shoppers add the products on offer to their basket, the Your Nectar Price will be automatically applied at the checkout.